Often God speaks in his word about how he does things for his holy name’s sake. That means he exalts the glory of his character or being by his own doings or works. None has as much right to exalt his own name as God. After all, there is none who can even be remotely compared to him. Naturally, God is protective of his name or glory. To associate his name with something or someone that is evil is very offensive. We would feel the same about our own names. But honoring his name isn’t only pleasing to him, it also will prove to be a source of blessings for us and those we live with.